Client Overview:

Retail Partners Company, founded in Riyadh, Saudi Arabia in March 2012, is a testament to collaborative ambition in the retail sector. With a solid foundation and vision driven by four seasoned partners, RPC focuses on building and expanding a robust portfolio of leading premium and mid-market retail brands in footwear, women's fashion, and accessories. Operating 21 retail locations across the Kingdom, RPC exclusively represents 5 esteemed brands, consistently delivering exciting and sought-after retail experiences.

The Challenge:

Retail Partners Company sought to establish a formidable online retail presence for their women's fashion and footwear brands. A key challenge was the lack of integrated systems – existing inventory management and POS systems were disparate, and no e-commerce platforms were in place. RPC required a comprehensive solution that would seamlessly integrate new online stores with their existing Oracle database and inventory system, provide a unified POS solution across 21 locations and multiple brands, and incorporate click-and-collect capabilities. Additionally, the scope included full logistics, integrated delivery and last-mile services, the creation of a complete graphic assets package with product imagery and descriptions, and a full online product catalogue, all to be delivered within a challenging five-month timeframe for two brands.

The EFFENTII CORP Solution:

Leveraging our expertise as FMCG specialists and in Digital Transformation and Retail Strategy, EFFENTII CORP partnered with Retail Partners Company to deliver a fully integrated, end-to-end e-commerce solution. Our approach focused on harmonizing existing systems with cutting-edge digital platforms to create a seamless retail ecosystem, aligning with our commitment to delivering tailored solutions that drive success.

• Digital Systems Integration & Support: We conducted a detailed strategic review with RPC's IT and operations teams to map out the optimal integration approach linking their Oracle database and existing Posiflex POS systems with a new e-commerce platform. This formed the backbone of our integrated solution, streamlining processes and enhancing accuracy across their extensive retail footprint.
• E-Commerce Development & Digital Retailing: We developed fully functional e-commerce stores for two of their key brands on the Shopify Plus platform. This included building a comprehensive product catalogue based on data gathered through close collaboration with product suppliers, ensuring all necessary product imagery, specifications, benefits, and descriptions were accurately captured and compellingly presented by our content teams.
• Retail Business Strategy & Operations: We reviewed existing operational flows to ensure the integrated solution supported efficient sales, inventory management, and reporting processes. This encompassed implementing click-and-collect options at their physical stores, enhancing customer convenience and leveraging their existing store network.
• Logistics and Delivery Integration: We secured and integrated local fulfillment and delivery partners, utilizing API integrations to ensure seamless data flow with RPC's accounting and finance departments. This provided clear visibility and supported efficient, cost-effective last-mile delivery solutions with set delivery times.
• Digital Presence Optimization: Our digital marketing team completed comprehensive on-page SEO for the new e-commerce stores and collaborated closely with their social media team to develop content strategies aimed at driving targeted traffic and maximizing visibility online.

By crafting this precision-engineered solution, EFFENTII CORP transformed RPC's disparate systems into a unified, agile, and data-driven foundation tailored for today’s fast-paced retail environment, positioning their brands for success in the rapidly expanding world of digital commerce.

Measurable Impact:

Our strategic partnership with Retail Partners Company yielded significant and measurable outcomes:

• Rapid Digital Activation: Two completely integrated e-commerce stores, featuring integrated inventory management and delivery platforms, were successfully launched within the demanding five-month timeframe.
• Immediate Sales Growth: Both launched stores experienced a substantial increase in monthly sales within the critical first 30 days following launch, demonstrating immediate ROI and market traction. This validated the effectiveness of the integrated e-commerce strategy and optimized product presentation.
• Enhanced Store & Online Traffic: Leveraging our digital marketing expertise in on-page SEO and social media collaboration, we achieved a remarkable increase in in-store traffic by over 30% within the first month. Concurrently, online traffic saw a general increase of over 40% per week during the initial launch period, indicating enhanced brand visibility and customer engagement.

Conclusion:

The successful collaboration with Retail Partners Company exemplifies EFFENTII CORP's capability to transform complex operational challenges into integrated, high-performing digital retail solutions. By seamlessly connecting existing infrastructure with cutting-edge e-commerce capabilities, developing a comprehensive product catalogue, and optimizing their digital presence, we empowered RPC to not only meet but exceed their online retail objectives within a tight deadline. This case study underscores our competitive difference in delivering bespoke services, driving tangible growth, and positioning our clients for dominance in hyper-competitive retail landscapes, solidifying Retail Partners Company's position for continued success and expansion in the digital realm.